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Historically your business needed a Fortune 500 budget to run ads on TV. That is no longer the case

Get your ads on the big screen

Without the big price tag!

It’s the best of both worlds.

We connect digital marketing with the TV ads space. Digital streams and connected TVs allow us to run your ads on Disney+, Paramount, CBS, ESPN, Hulu and all the other TV giants without the GIANT price tag. The best part is that you can only focus on specific target markets that are already interested in your products or services, maximizing your return

Is your business focused on a specific geographic area? Or a specific age group or gender?

By targeting only those who are already interested in what you have to offer, your ROI will skyrocket and your revenue will easily surpass efforts from traditional TV or radio.

Future Success

Our goal is to help you set the foundation for success by positioning your marketing and branding for future growth.

Social Media Management

What’s The Point? And Why Your Business Needs It.

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

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Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

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This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

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1. Increase Brand Recognition: Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content.

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2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience.”

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3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.

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4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels.

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5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. 

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6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.

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7. Decreased Marketing Costs.Compared to print, radio, TV, billboards and other types of conventional advertising, social media can generate better results at a fraction of the cost. DS&P has several plans that will accommodate your budget. Whether you want to engage in a basic plan, or a complete social media management, we have solutions for you. 

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8. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor.

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9. Richer Customer Experiences. Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.

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10. Improved Customer Insights. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.

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These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:

• Your Competition Is Already Involved.
• The Sooner You Start, The Sooner You Reap The Benefits
• Potential Losses Are Insignificant

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Conclusion

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The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin, you’ve come to the right place. Contact us below and we will discuss your options.

SEO Services

What is the first thing you do when you are

ready to buy something?

You go to Google (or other search engines) and type a search. SEO (search engine optimization) helps your business show up on Google results.

After our initial SEO coding and configuration,

100% of sites rank higher on Google

Programmatic Advertising

Hey, have you heard about programmatic advertising? It’s a new and improved way for companies to buy and sell digital ads using artificial intelligence and machine learning. Compared to regular ad campaigns, programmatic advertising has a bunch of advantages, like being more efficient, targeting customers more precisely, analyzing data in real time, but more importantly, earning companies more money.

Programmatic advertising is way more efficient since it automates the ad buying process. Companies can save a ton of time and resources by showing the right ad to the right customer at the right time. This lets brands launch ad campaigns super fast and with laser precision, which gives them an edge over competitors.

Programmatic advertising also lets companies target customers way more precisely. It uses data from sources like cookies, browsing activity, location, and demographics to build detailed profiles of each customer. Companies can then use these profiles to show people highly personalized ads tailored to their interests and behaviors. Regular ads usually just rely on broad categories and assumptions, so they can’t target people nearly as well.

Programmatic advertising provides real-time data analysis too, so we can monitor and change your ad campaigns on the fly. We can quickly spot underperforming ads and adjust them, making the whole campaign work better. We can also track stats like click rates, conversion rates, and engagement to get useful insights into what customers want.

Maybe the biggest benefit of programmatic advertising is the improved return on investment. Since it automates ad buying, it costs less to reach customers, boosting ROI. And because it enables super targeted ads, companies can create ads that really resonate with your audience, making the campaign more effective and increasing ROI even more.

Programmatic advertising has some other advantages as well:

1. Scalability – It can handle tons of data, so companies can reach a huge audience.

2. Transparency – It provides full visibility into how every ad performs, tracking every impression, click, and conversion.

3. Flexibility – Companies can easily adjust their campaigns based on real-time data and insights.

4. Brand safety – Advanced algorithms ensure ads only appear on appropriate websites, avoiding anything harmful or inappropriate.

In summary, programmatic advertising has a lot of benefits over regular ad campaigns. With more efficiency, better targeting, real-time analytics, higher ROI, scalability, transparency, flexibility, and brand safety, programmatic advertising is an awesome tool that can help companies achieve their marketing goals and connect with customers in a much more powerful way. As technology keeps improving, programmatic advertising will definitely become an even bigger part of digital marketing.

Contact Us Today

Office Number – 940-393-6041

Business Email – savvymediacorp@media.com